Tip: Look for narrowly defined niche markets where marketing solves a selective need with the customers. Focus your marketing on them instead attempting to reach a broadly defined general market. You’ll generate more sales and have a better return for your advertising funding.

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Tip: Test and limit your customer’s decision making to either “Yes. I’ll buy.” or “No. I won’t buy”. Don’t risk losing them by including “which one” choices from.

Canada has what may possibly call a national sales tax or something added tax (VAT). This Goods and Services Tax (G.S.T.) of five percent (as at January 1, 2008) is applicable to many Canadian trades.

When the head of hair on your scalp grows by a couple of millimeters you hardly notice it. When freshly shaved hair grows by exactly amount you instantly notice because it reappears above the top of skin.

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